Branded Links for X,
with Your Own Analytics.
X wraps every link in t.co, so a link does not save characters there. What a short link gives you on X is a name people trust, a link for your profile, and click numbers you can see for every post.
Why Use Your Own Short Link on X
A name people trust
A link like urlyte.com/you/launch tells people where they go. A row of random letters does not.
Clicks per post
Use one link per post or thread and see clicks by day, country and device for each one.
Fix a link after you post
You cannot edit a link inside a published post. Point your branded link to the right page and the post works again.
The same link off X
Use the same link in a talk, a video or print, with a free QR code, and compare where clicks come from.
How People Use URLyte on X
urlyte.com/@youA link-in-bio page with all your links, in the Website field of your profile.
urlyte.com/you/launchOne link for a launch thread; see how many clicked.
urlyte.com/you/subscribeSend followers to your signup page and count them.
urlyte.com/you/startChange where your pinned post goes without editing it.
t.co vs a URLyte link
| Feature | t.co (X's wrapper) | URLyte |
|---|---|---|
| Added to every link | Yes, automatically | Only when you choose |
| Shows where the link goes | No | Yes, with a branded name |
| Click numbers you can see | Only inside X's own stats | Per link: day, country, device, source |
| Change the destination later | No | Yes (branded links) |
| QR code | No | Yes, free |
X counts every link as 23 characters, long or short. Shorten for the name, the numbers and the control, not for the character count.
Common problems with links on X
The link preview does not show
X shows a card only when the page has preview tags. Links you make with a free URLyte account go straight to your page, so X shows that page's card. Quick links made without an account open a short URLyte page first.
A typo in a posted link
Posts cannot be edited on every account. If the link was a branded URLyte link, change its destination and the post works again.
Which post brought the clicks?
Use a separate link per post, or add UTM tags. URLyte shows the clicks of each link apart.
Frequently Asked Questions
Do I need a link shortener for X (Twitter)?
Not to save characters: X counts every link as 23 characters. A short link is useful for a readable name, your own click numbers and the option to change the destination later.
How do I shorten a link for an X post?
Paste the link into the box at the top of this page and copy the short link into your post. With a free account you can choose its name, like urlyte.com/yourname/launch.
Can I see how many people clicked my link on X?
Yes. URLyte shows clicks for each link by day, country, device and source.
Can I put a link-in-bio page on my X profile?
Yes. Create a free page at urlyte.com/@yourname and put it in the Website field of your X profile.
Will X still show the preview card?
Yes, for links made with a free account: X follows the short link to your page and shows that page's preview card.
Is it free?
Yes. Short links, a link-in-bio page, QR codes and click tracking are free. Pro is $5/month for more.
More platform shorteners
Free to start. Pro for $5/month.
Branded links for X with your own click numbers.
Shorten my link for X