Analytics Dashboard Overview
URLyte's analytics dashboard provides comprehensive insights into your link performance. The dashboard is designed to give you a clear understanding of how your links are performing, who is clicking on them, and where those clicks are coming from.
Accessing Analytics
To access your analytics dashboard:
Dashboard Sections
The analytics dashboard is divided into several key sections:
Overview
The Overview section provides a high-level summary of your link performance, including total clicks, unique visitors, top-performing links, and click trends over time.
Link Performance
This section shows detailed metrics for each of your links, allowing you to compare performance across different links and identify which ones are generating the most engagement.
Geographic Data
The Geographic Data section displays where your clicks are coming from, with breakdowns by country, region, and city. This helps you understand the geographic distribution of your audience.
Referrer Analysis
This section shows which websites or platforms are sending traffic to your links, helping you identify your most effective traffic sources.
Device & Browser Data
This section provides insights into the devices, browsers, and operating systems your visitors are using, which can help you optimize your destination pages for the most common configurations.
Understanding Metrics
URLyte tracks a variety of metrics to give you a comprehensive understanding of your link performance. Here's what each metric means and how you can use it:
Total Clicks
The total number of times your link has been clicked. This includes repeat clicks from the same user.
How to use it: Track overall engagement and compare performance across different time periods.
Unique Clicks
The number of distinct users who have clicked your link, based on their IP address and browser fingerprint.
How to use it: Understand your actual reach and the number of individual people engaging with your content.
Click-through Rate (CTR)
The percentage of people who clicked your link out of the total number who saw it (when available from referrer data).
How to use it: Evaluate the effectiveness of your call-to-action and link placement.
Geographic Distribution
A breakdown of clicks by country, region, and city.
How to use it: Target your content to regions where you're seeing the most engagement.
Referrer Sources
The websites or platforms that are sending traffic to your links.
How to use it: Identify your most effective traffic sources and focus your efforts there.
Device & Browser Data
Information about the devices, browsers, and operating systems used by your visitors.
How to use it: Optimize your destination pages for the most common configurations.
Time-based Analysis
Click patterns over time, including hourly, daily, and monthly breakdowns.
How to use it: Identify the best times to share your links for maximum engagement.
Generating Reports
URLyte allows you to generate custom reports to analyze specific aspects of your link performance. These reports can be tailored to your needs and saved for future reference.
Creating a Custom Report
Scheduled Reports
URLyte also allows you to schedule reports to be generated automatically and sent to your email on a regular basis. This is particularly useful for ongoing campaigns or regular performance reviews.
To set up a scheduled report:
- Create a custom report as described above
- Click "Schedule" on the report page
- Select the frequency (daily, weekly, monthly)
- Enter the email addresses that should receive the report
- Click "Save Schedule" to confirm
Exporting Analytics Data
URLyte makes it easy to export your analytics data for further analysis in external tools or for sharing with team members who don't have access to your URLyte account.
Export Formats
You can export your data in several formats:
CSV (Comma-Separated Values)
Best for importing into spreadsheet applications like Microsoft Excel or Google Sheets.
PDF (Portable Document Format)
Ideal for sharing reports with stakeholders who need a formatted, printable document.
JSON (JavaScript Object Notation)
Perfect for developers who want to integrate URLyte data with other applications or systems.
How to Export Data
To export your analytics data:
Pro Tip
When exporting data for analysis in tools like Excel or Google Sheets, CSV format is usually the best choice. It preserves all the raw data and allows for maximum flexibility in how you analyze and visualize it.
Third-party Integrations
URLyte can integrate with various third-party analytics and marketing platforms to provide a more comprehensive view of your link performance and to streamline your workflow.
Available Integrations
URLyte currently supports integrations with the following platforms:
Google Analytics
Connect your URLyte account with Google Analytics to track link clicks alongside your website analytics.
Google Tag Manager
Integrate with Google Tag Manager to trigger custom events when your links are clicked.
Facebook Pixel
Connect with Facebook Pixel to track conversions from your Facebook ads through URLyte links.
Zapier
Use Zapier to connect URLyte with hundreds of other apps and automate your workflow.
Slack
Receive notifications in Slack when your links are clicked or when certain thresholds are reached.
Setting Up Integrations
To set up an integration:
Each integration has its own specific setup process and capabilities. Detailed instructions for each integration are available in the URLyte Help Center.